Fractional advising · Hands-on support · Fast clarity
I help teams turn early vision into clear product strategy and ship products that win.
Strategic advising for founders and leaders navigating ambiguity, scale, or a new category bet - from early opportunity framing through execution. Grounded in deep technical fluency and experience building exceptional consumer experiences in regulated, high-stakes environments.
- Consumer & digital health
- Subscription & growth loops
- Hardware + software ecosystems
- Novel business models
- Early to growth-stage teams
- New categories or business bets
- Re-orgs or leadership transitions
Pragmatic, fast, kind, and direct, with a bias toward outcomes over outputs.
Ways to work together
Pick a format that matches your urgency and your team’s shape.
Ongoing strategic support with quick turn feedback and async help.
- Weekly call + async Slack/notes
- Product reviews + decision framing on bets, sequencing, and resource allocation
- Leadership alignment + operating rhythm
A focused reset to clarify the opportunity, pick the right bets, and leave with a clear narrative and execution plan the team can ship.
- Problem framing + audience segmentation
- KPI tree + bets + roadmap prioritization
- Exec-ready narrative + next 6–12 weeks plan
Hands-on leadership when you’re scaling, rebuilding, or navigating a leadership gap.
- Team design + hiring plan
- Portfolio prioritization + tradeoffs
- Delivery cadence + cross-functional execution
How I help
I work across the full arc - from identifying the right opportunity, to defining a winning product strategy, to shipping, learning, and adapting quickly.
Clarify the opportunity: who it's for, what problem is real, and where you can win.
Turn ambiguity into crisp choices: positioning, bets, success metrics, what "good" looks like and what we're not doing.
Run fast experiments, ship the right MVP/MLP, and tighten the loop with real user and business signals.
Let’s talk
I tend to do my best work with teams that care deeply about impact and improving people’s lives.
Tell me what you’re building and where you’re stuck. I’ll respond with whether I can help and what a good engagement could look like.
Limited fractional availability · Based in the Bay Area · Working with teams globally
- Need a crisp product narrative & roadmap
- Care about exceptional customer experience (trust, clarity, and delight)
- Want principled growth without gimmicks
- Need an operating model that ships